A service that provides mocktails for your special occasions.
The goal is to provide people who choose not to drink with non-alcoholic,
fun and aesthetic alternatives to Australias drinking culture.
Brief:
To develop a logo and a brand colour palette to be used for marketing purposes on instagram, a website and physically at events. The brand logo/palette should exude a fun, playful and happy 'aesthetic/vibe'. Having the ability for the colours/logo to work seasonally.
Customer demographic are likely those that identify as women, mid-to early thirties, either health-conscious or don't drink for religious/cultural reasons.
The goal is to provide people who choose not to drink with non-alcoholic,
fun and aesthetic alternatives to Australias drinking culture.
Brief:
To develop a logo and a brand colour palette to be used for marketing purposes on instagram, a website and physically at events. The brand logo/palette should exude a fun, playful and happy 'aesthetic/vibe'. Having the ability for the colours/logo to work seasonally.
Customer demographic are likely those that identify as women, mid-to early thirties, either health-conscious or don't drink for religious/cultural reasons.
Development Stages
In the beginning stages the client and I went through 3 different mood boards to set the look and feel. From there developed variations for the logo, colour palettes, fonts and logo marks. All together we went through 3 rounds of creative development. Then I supplied all the assets for both print and digital.
In the beginning stages the client and I went through 3 different mood boards to set the look and feel. From there developed variations for the logo, colour palettes, fonts and logo marks. All together we went through 3 rounds of creative development. Then I supplied all the assets for both print and digital.
