FIFA Womens World Cup 2023.
A huge project at Optus directed by Michael Strelan and myself.
A huge project at Optus directed by Michael Strelan and myself.
The vision here was to create a campagin based around Optus Sport and FIFA WWC.
While utilising the TVC that was being created by Special Group.
The overall theme was 'Inspiration'. Young girls/women being inspired by FIFA Women's World Cup hosted in Sydney, Aus.
Optus wanted to have strong branding, showcase Optus Sport and FIFA in one still image.
As the lead designer, we wanted to show a friendship setting where young girls are celebrating women in a familiar environment that fosters inspirational and memorable moments.
While utilising the TVC that was being created by Special Group.
The overall theme was 'Inspiration'. Young girls/women being inspired by FIFA Women's World Cup hosted in Sydney, Aus.
Optus wanted to have strong branding, showcase Optus Sport and FIFA in one still image.
As the lead designer, we wanted to show a friendship setting where young girls are celebrating women in a familiar environment that fosters inspirational and memorable moments.
